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Dior Brand Stories

Christian Dior was born in 1905 in Normandy, France, "Dior" in French is "God" and "gold" a combination of the brand Dior gold later became the representative of the most common color. Dior is not a fashion design background, a graduate of Political Sciences in Paris, but also as an entrepreneur son, his passion for art has never faded. Constant drift along in the fashion field, after 1946, have reached only Buhuozhinian of Dior Avenue Montaigne in Paris, opened the first store personal clothing.

In 1947, Dior introduced his first fashion series: rapidly put away the waist highlight curves contrast with the chest, leg-length black wool skirt with delicate folds point to, along with modification of sophisticated shoulder line, subversion of the All eyes, known as the "New Look", meaning women Dior brings a whole new look. Indeed, Dior reconstruction of the post-war women's beauty, has set a lofty elegance throughout the 50's taste, but also to Christian Dior's name, deeply imprinted in the minds of women and the history of 20th century fashion.

Dior has been able to become a classic, in addition to its innovation with elegant design has also brought on many outstanding young designers. Yves Saint Laurent, Marc Bohan, Gianfranco Ferre and John Galliano at Dior's death after having taken over, the design of extraordinary skill to Dior's momentum into the vertex, and they uphold the spirit of the design are the same - Dior's exquisite tailoring. In 2001 French designer Hedi Slimane took over the renamed DIOR HOMME, his design emphasizes the perfect lines, ultra-small size of the garment through a lean young male models showing a somewhat morbid sense of beauty, attracts the world's .

Today, Dior's brand should cover the haute couture, but also had expanded into perfumes, furs, sweaters, underwear, cosmetics, jewelry and shoes and other areas, keep trying, and constantly innovate has always maintained an elegant style and taste. In 1947, in Paris after World War II in the reconstruction process of the world's fashion centers, Dior made an indelible contribution; in 2005, Christian Dior was born 100 years today, Dior continued to bring people's lives, and wearing a new experience .

Mr. Christian Dior Main experience:

In January 1905, was born in Normandy, France

1920 -1,925 years, studied political science

1928 -1931 years, art dealers

In 1931 -1937, the freelance designer

1937 -1,939 years, Piguet (leather cover) clothing store assistant designer

1941 -1947 year, Lelong (Lelong) designer clothing store

In 1946, open their own stores

In 1935, an independent early, Dior has gone through a very dark time. He had a small daily newspaper job advertisements in the search, he had no fixed address, sometimes living with his friends, sometimes sleeping in the streets, hungry a meal, eat a meal and eventually contracted tuberculosis. Nonetheless, Dior has not collapsed under the.

One day, when Dior to find a job due to go into deep frustration when a friend advised him to fashion a number of fashion design drawing, the plan has become very popular. Each design is fully exposed his unique talent show, he firmly grasp the dynamics of life, each one designed to have been so life-like.

In 1937, he has finally become "Piguet" the company's fashion designers. At this time, the outbreak of World War II, Dior was forced to leave Paris with their families. When he return to Paris, his "Piguet" fashion designer's position has been replaced by others, he had to serve as an assistant. Dior was already over 40, and his friend were successful careers around the turn of Dior has a big fight.

Many years of trial and error so that the maturing Christian Dior, he was well aware of his own talent. He was a born designer, from the never learned tailoring, sewing skills, but the concept of cut clear in their minds, the feeling they are very sensitive to the ratio.

In 1946, Dior, under Mr. chance coincidence business magnate Marcel Boussac, the two hit it off, with 85 employees and invested 6 million of funds enamel Lang's first Christian Dior shop in Paris's most elegant and prestigious Avenue Montaigne (Avenue Montaigne ) 30 officially founded the shop decoration to Mr. Dior favorite color and gray two main French Louis XVI style.

February 12, 1947, this is a glorious day, Dior opened his first haute couture show, launched the first fashion line, called the "new style" (New Look). The fashion has a distinct style: skirt length is no longer drag, the stressed women's breast grows into hips, slim waist, shoulder-shaped soft curves, breaking the post-war women's conservative old-fashioned lines. This style sensation in Paris and the whole western world, give the left a deep impression, so that Dior has become famous in the fashion industry. When one appears in front of a model, people could hardly believe their eyes: That put a big round table skirt, that slender waist, then tall chest, as well as slanting half-covering their eyes to the hat ... ... suddenly let people shines, the ladies sitting in the audience in the then himself wearing short skirts and jackets strapped to his body began to feel upset and disturbed. Dior On this day a big success.

Soon, Dior fashion with his first of a series of new fashion successfully rise to the career development of the other side of the Atlantic - the United States. News quickly spread all over New York, Dior finally in New York, 7th Street (the nationally known street) to take root. The advent of Dior once Zengyin war to cut ties with Europe, the home of Uncle Sam brings the unique charm of European style and color. People began to bid farewell to the mini skirt, lantern sleeves, flat-heeled shoes and broccoli fancy hat. Dior's designs but also broke the pre-war blockbuster Chanel (Chanel)-type fashion. Dior that cover half his face wide-brimmed hat and a big swing skirt rustling, let people look back to a more classical era. This is a new style of Dior stress.

Dior In the second creation bold use of black. That black pure wool dress skirts Wai circumference were as high as 40 meters. Dior named the second phase of works Dierame.

Subsequently, Dior has planned his career to Cuba, Mexico, Canada, Australia, the United Kingdom and other countries. Just a few years around the world to establish a large business network.

In 1947, in order to "Miss Dior" named after the first bottle of perfume smell world, followed by "Diorama", "Diorissimo" have known.

Fifty years on behalf of the launch of the "vertical style" and "tulip shape" is the Christian Dior fashion to promote the performance of the feminization of this design concept.

In 1952, Dior began to relax the waist curve, raising skirt hem.

In 1953, has even more to skirt hemline 40 centimeters from the ground, so that European social uproar.

In 1954, designed to reduce the shoulder width of income, increasing the skirt hem of the "H" type, as well as the same year published "Y-type", "spindle-type" series, are all sensational. The simple linear design of the young, he still embodies the kind of delicate ornate style, and always follow the traditional female standards.

In 1985, "Poison" came.

In 1991, "Dune" come out.

In 1995, "DolceVita" come out.

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